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The growing popularity of the vinyl flooring market is largely due to its many advantages. It is highly cost-effective flooring compared to wood and ceramic alternatives while offering similar aesthetic appeal. Additionally, vinyl is versatile, available in planks, tiles, and sheet forms to suit diverse needs.

Its resistance to stains, moisture, and wear makes it a preferred choice for households with children and pets. Moreover, vinyl flooring is soft underfoot, offering comfort in living spaces. These benefits have made it one of the fastest-growing segments in the flooring industry.